Transformers: VR Battle Arena wins best LBE experience award 

Minority Media, the award-winning game studio and creator of turnkey multiplayer VR attractions for location-based entertainment (LBE), is thrilled to announce that the company’s TRANSFORMERS: VR Battle Arena attraction has won the “BEST LBE EXPERIENCES” award in VRFocus’ inaugural event, The Better-Than-Reality Awards.

VRFocus is a UK-based specialist technology news website, which covers all aspects of immersive technology. TRANSFORMERS: VR Battle Arena, which debuted at the 2019 IAAPA Expo, enables players to become a heroic Autobot or unleash their inner Decepticon in a player-versus-player (PvP) battle.

TRANSFORMERS: VR Battle Arena won the LBE award after an open public vote, which had thousands of votes over the course of a two-month period in multiple categories including Favourite VR Hardware, Best VR Game of 2020, and Best Enterprise Solution. The attraction was victorious in a well-represented category which included VR arcade and location-based VR games including Tower Tag, Angry Birds VR – Isle of Pigs, ParadropVR, Avengers: Damage Control and Jumanji: Reverse the Curse (The Void), Undead Arena VR (Zero Latency), Mario Kart Arcade GP VR, Beat Saber Arcade, and Ultra Moto VR (Unis).

“We are thrilled that VRFocus’ readers named TRANSFORMERS: VR Battle Arena as their favorite location-based VR experience in a category filled with such worthy competition,” noted Vander Caballero, CEO of Minority Media. “This just goes to show the power of a great brand and social gameplay in attracting players, even in these challenging times.”

The company recently announced its big brand second title, TRANSFORMERS: VR Invasion, an exciting collaborative VR game that provides one more reason for operators to bring a billion-dollar multi-generational brand into any family entertainment location. Minority Media’s approach is to lower the barrier to entry for venue operators looking to incorporate immersive multiplayer VR experiences into their locations with the smallest footprint VR arenas in their class. The TRANSFORMERS: VR Battle Area’s small physical footprint and varied gameplay – with the now two offered titles – enables operators to incorporate high impact and high ROI VR into almost any location.

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