The Complex Sports & Entertainment park ready to open in Buford, GA

The Complex – Sports & Entertainment park is set to open with social distancing in place at Mall of Georgia, Buford, Georgia, on June 26, 2020. The facility aims to combine the best elements of entertainment and sports to provide its guests with digitally and physically integrated entertainment activities that centre around sports from around the world.  

Within The Complex, guests can enjoy an extensive assortment of sports and other physically engaging activities accompanied by an outstanding food and drink selection inspired by cultures around the world and locally sourced offerings, providing a highly customisable experience in a dynamic and fun setting. Mandatory masks for staff and guests, temperature checks, contactless entry and contactless payment for activities and food will be implemented, among other measures.

The Complex incorporates new digital technology and equipment with the traditional physical activities of sports to bring on an experience unlike any other. The Complex offers over 30+ different sports games and activities all under one roof. Basketball, archery, lifesize pool, baseball, AR dodgeball, bike racing, soccer, cricket, football, skiing, snowboarding, boxing and more can be experienced at The Complex. 

The games leverage leading-edge technology in motion and trajectory tracking. Superior digital activities are enabled using precision IR, 3D and laser cameras. 

With the incorporation of RFID technology and the Parafait Venue Management Solutions from Semnox, The Complex will have one comprehensive payment, access control and Gamification platform. Semnox’s RFID tap-to-play debit card system, wristband dispensing self-service kiosk, food & beverage solution, along with Parafait cloud-based management and reporting are implemented at The Complex. Also, a first in the industry, is the use of the Parafait API framework for integration with the sports simulators and games to encourage repeat play.

 According to Ryan Kim, CEO at The Complex, “You will experience the same excitement of various sports under one roof with an unique atmosphere for the first time ever at The Complex – Sports & Entertainment.  We are committed to continuous development, updating, and evolving of various sports activities. ”

 “Ryan and team have created a totally unique game changing Entertainment concept at The Complex and we are fortunate to be able to participate as a technology solutions partner.” said Bepin Jose, President of Semnox Americas.



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