SEGA

SEGA Amusements International Ltd, which is a wholly owned subsidiary of Sega Corporation, is being acquired by its management team. Industry veteran, Paul Williams who has been employed by SEGA for 22 years has led a Management Buyout…

Roger began his career with the company in 1990 when he joined Deith Leisure as financial controller. Deith Leisure was subsequently taken over by Sega when the Corton Beach Group went into administration. Under the reign and guidance of…

Japanese company Sega Sammy Holdings Inc, also known as the Sega Sammy Group, has announced the sale of Sega Entertainment Co, which is the part of business responsible for the iconic Sega arcade and video games,. The deal was finalised and…

Hit 80’s creepy-crawly blasting game Centipede Chaos, manufactured by ICE and distributed by Sega, is aiming to bring the classic arcade feeling back to your location. Sega has identified 80’s nostalgia as a growing trend for the modern…

As lockdown eases in many parts of the world, Sega Amusements International has reopened to assist its customers with technical support, providing critical spares and shipping games to help get coin-op and amusement businesses up and…

For this month’s new product round-up, Bryony Andrews, editor of GlobalAmusementsandPlay.com, spoke to a number of key industry players to find out which new launches garnered the biggest buzz with visitors at Amusement Expo International,…

Leading amusements games developer Sega is set to exhibit top of the line games such as Power Roll, MISSION IMPOSSIBLE ARCADE, Shoot It Win It at Amusements Expo next week. The annual event takes place at the Ernest N. Morial Convention…

Touted by Sega as ‘the next big ball drop game in the industry’, engaging skill redemption game Hoop It Up reportedly received a lot of buzz from operators at EAG. “Hoop It Up was an instant hit at the EAG the show last month. The small…

Sega Amusements International showcased a stellar line-up of games at recent trade show EAG 2020, with a particular spotlight on its brand new and recent hit products. “Mission: Impossible Arcade was the most popular game at the show,”…

Sega’s stellar line-up of games have hit the spot, according to visitor’s reaction to the company’s recent IAAPA show. Games across all major genres from video, merchandise and redemption were exceptionally well received.