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Sega Amusements International

SEGA and LAI Games announce partnership

The out-of-home entertainment brands LAI Games and SEGA Amusements International have announced the launch of a new multi-region distribution partnership. SEGA will now distribute the award winning Virtual Rabbids: The Big Ride in countries…

Sega look ahead to the Fun Asia Expo 2018

From July 25-26, Sega Amusements International will be exhibiting at Fun Asia Expo for the first time – held at the Jakarta International Expo Kemayoran, Jakarta. Fun Asia Expo is Indonesia’s largest expo for amusements and attractions…

Superbowl win for Sega

Sega Amusements and bowling operator Superbowl UK have formed a new operational partnership which will see Sega supply Superbowl UK’s six centres, and all new future venues, the first of which will open in Ipswich in March.

EAG 2018: Sega bringing several divisions

Sega’s games offering will be augmented by the Parts and Customer Service division Sega Total Solutions (STS) while licensed plush and prizes supplier Sega Prize International (SPI) at this year's EAG show.