Global leader in competitive amateur gaming Super League Gaming has announced a historic new partnership with Wanda Cinemas Games, a subsidiary of Chinese media conglomerate Wanda Media.
The new alliance will bring live, competitive gaming experiences to more than 700 Wanda-owned and operated theatres in multiple cities across China, with more activations to be announced in the future. With this new venture, Super League hopes to greatly expands its reach into the world’s biggest market of 1.2 billion gamers and tap into the lucrative esports phenomenon.
“This accretive partnership was a strategic imperative for Super League,” commented Ann Hand, chairman and CEO of Super League Gaming. “Joining forces with Wanda, the world’s biggest entertainment provider, to bring quality play, events, and content to those passionate players transforms the size of our servable market. We are honoured to be partnered with Wanda as we bring Super League to the Asian market.”
The agreement will see Wanda theatres transformed into esports venues hosting live Super League events and tournaments throughout China.
“Our partnership with Super League will bring a new theatre and esports experience to the millions of Chinese esports fans and players,” says Jian Huang, CEO of Wanda Cinemas Games. “We are looking forward to closely cooperating with Super League to create and perfect this new venture into the China market.”