Sensape creates Bayer Munich augmented reality virtual photo experience
Guests to the flagship store at a new multifunctional complex FC Bayern World, which opened in central Munich on 10 December, can take virtual photos with the star players of FC Bayern Munich with augmented reality technology from Sensape.
Artificial intelligence allows the AR installation to combines players and fans in real-time on the screen to take a realistic photo.
“Meeting players in person is a rare occurrence and not granted to many people anyway. Since the spread of Covid-19, personal contact is no longer possible. With this project, we are bringing a technology to Europe that allows anyone to take a photo with the players at any time, as it is not tied to a specific date. The photo even comes signed to the fan and makes the whole experience even more special,” says Michael Lehnert from Sensape in Leipzig, Germany, where the AR technology was developed.
The intelligent system recognizes as soon as a fan stands in front of the device and starts the AR application. After players pose virtually in the picture, fans can position themselves in the middle and a photo is taken. An intelligent rendering system automatically adjusts the exposure and proportions to the fan and the environment, creating a photo-realistic image. The result can be downloaded to the user’s own smartphone via QR code and shared with friends and on social media channels at the touch of a button.
A similar procedure will soon be used in the Member Corner, where fans can sign their membership contract in the presence of club president Herbert Hainer and honorary president Uli Hoeneß and seal it with a photo.
‘FC Bayern World’ extends over seven floors and includes the FC Bayern Flagship Store, two restaurants and a boutique hotel with 30 rooms. This unique project on Weinstraße extends over seven floors and includes the FC Bayern Flagship Store, two restaurants and a boutique hotel with 30 rooms. now possible in the new flagship store in the centre of Munich.