Senior Americas appointment for Embed

Heavyweight will oversee entire Americas region

Embed has appointed Mark Rossow as senior vice president, for both North and South America.

Rossow will oversee Embed’s Dallas, Texas US headquarters and promote its continued growth in North and South America. While Rossow is new to the out-of-home entertainment industry, he has over 20 years of experience in C-Level (Fortune 500 and Small Cap) sales, marketing and operational strategy. He founded and was Chief Executive Officer of multiple internet and brick and mortar companies, including, one of the first on-line reference checking companies, and Safe-for-Kids, an online e-commerce site for child proofing products.

Other companies included Advanced Fluid Solutions, a manufacturer and distributor of fluid enhancement products for the industrial, transportation and institutional markets, as well as BroadCap Technologies, an end-to-end resource for media companies consisting of a manufacturer of encoder products, a developer of SaaS workflow technology and a captioning agency.

“I am excited to work with the leader in Revenue Management Systems and the great people at Embed who work tirelessly with our clients to improve their on-site and on-line customer experience,” said Rossow.

“Technology and innovation are our path and customer satisfaction is our goal!” Luke McKimmie, Chief Operating Officer for Embed’s Parent Company, Helix Leisure, said “With Mark’s strong background in media, manufacturing and new-product launches, I am very confident we have a sales minded, energetic leader that will guide EMBED USA forward for years to come.”

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