SEGA and LAI Games announce partnership

The out-of-home entertainment brands LAI Games and SEGA Amusements International have announced the launch of a new multi-region distribution partnership. SEGA will now distribute the award winning Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.

LAI Games is looking to bring the unattended VR ride to more entertainment venues and public spaces worldwide, and SEGA is well-positioned to bring the award winning Virtual Rabbids experience to these regions.

Paul Williams, CEO of SEGA Amusements said, “Virtual Rabbids is without shadow of a doubt an exceptionally innovative VR experience that has the benefit of being able to be operated without an attendant, thus giving record braking return on investment results. We are incredibly pleased to be able to bring this product to our customer base.”

LAI Games managing director, Mark Easte added, “We are very excited to establish this new partnership with the SEGA International team. They have the expertise and infrastructure that adds a great deal to our existing industry network.”

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