Sega Amusements International rolls out promotions

Sega Amusements International Ltd has made internal promotions after a strong first year of trading under new ownership.

On March 30 2021, it was announced that CEO Paul Williams had executed an MBO acquiring the rights of the global amusement company, Sega Amusements International Ltd, from its parent company Sega Sammy Corporation in Japan.

Paul Williams said: “The MBO a year ago was a big shift for the company, especially in the midst of the global pandemic. Getting through that and ending our financial year on a high was a tremendous result. I wanted to keep up the momentum whilst simultaneously recognising the strength of the people within the organisation who helped achieve that result and promoting people who will help shape the future of Sega Amusements International Ltd to senior executive positions. We have significant expansion plans over the next few years and I feel that the appointment of these three new roles will greatly strengthen the company’s ability to achieve our goals.”

Louise Howe who was instrumental in supporting Williams and advising Sega Amusements International throughout the MBO process has been appointed general counsel and company secretary.

Louise Howe said: “I look forward to using my experience to help the team build a great future for the business.”

Long term Sega employees Justin Burke and Nigel Allison, who head up the sales and production divisions respectively, have been with Sega since the late 1990’s. With immediate effect Burke has been promoted to sales director and Allison to manufacturing director.

Justin Burke said: “It marks another goal in working for a company which I have loved working for almost half my lifetime. The company is in great shape on all fronts, and I am looking forward to being part of the team to realise more potential from it.”

Nigel Allison added: “It’s an honour to take this next step within Sega, especially at such an exciting time for the company.”

“We have a great product line up and together with a fantastic team, I believe that we are in an ideal position to deliver continued growth.”

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