Scientific Games showcases new games, systems and tech at ICE London

Scientific Games Corporation has announced it plans to ‘Reimagine Play  via an its product showing at ICE London this week, at booth N1-560 at the ExCeL London.

“Our gaming, iGaming and sports betting experiences will be on full display at ICE London, highlighting our best-in-class content and our innovative and reimagined portfolio,” said Barry Cottle, president and CEO of Scientific Games. “The passion from our team members around the globe has resulted in amazing games and solutions that our players and partners will love.”

Scientific Games aims to create “dynamic player experiences supported by advanced systems and seamless technology”. At ICE London, Scientific Games will build on its long history of introducing great games that take proven, player-favorite game mechanics to the next level of excitement. 

At ICE London, Scientific Games is bringing the classic 5 Reel Mechanic (5RM) to the innovative TwinStar® platform with the TwinStar 5RM. The Company is launching its first new 5RM games in seven years with top performing titles like Dancing Drums and Lock it Link, bringing innovation to a beloved category of games

At ICE London, the company will showcase new versions of popular licensed themes across the entertainment ecosystem including the James Bond series of games; new Monopoly game themes and 1980’s classic film Beetlejuice across both slots and iGaming experiences. 

Scientific Games will also launch the next phase of CUBE, its all-encompassing UK customer portal. Designed to provide UK partners readily accessible support and resources, this new phase of CUBE includes a brand-new user interface, intuitive navigation and added functionality. The CUBE automated systems offer additional support for business intelligence, products, marketing and promotions and is just one of the ways the Company is strengthening its services for its partners.



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