Saudi Entertainment and Amusement postponed to 24-26 May 2021

Saudi Entertainment and Amusement has been postponed until 24-26 May 2021 due to the ongoing COVID-19 pandemic.

“Over the past few months, it has been remarkable to see how united the global entertainment and leisure community has been, supporting one another as we weather the COVID-19 pandemic together,” said event director Sarkis Kahwajian in a recent communication.

“While there’s a positive outlook ahead, social distancing and travel restrictions will continue to impact our industry for the foreseeable future. For this reason, and to allow time for Saudi Arabia’s buyer-market to recover, we have decided to postpone Saudi Entertainment and Amusement until 24-26 May 2021.”

He continued: “The safety and wellbeing of everyone who attends our event will always be our top priority. Postponing the event until May ensures that we can deliver a safe experience and provide real value for our customers.”

Saudi Entertainment and Amusement (SEA) expo is introducing cinema as a key sector for the 2021 edition, covering 3D Providers, Cinema Technology, Construction & Architecture, Digital Cinema, Digital Cinema Projection, Screens, Seating, Speakers/Sound/Amps, Ticketing/Point of Purchase, Lighting, Candy & Confections, Concession Stands, Snacks and Popcorn.

Backed by the Development Investment Entertainment Company (DIEC) and a budget of over $3 billion, the cinema industry in Saudi Arabia is an economic opportunity waiting to be tapped. According to reports by PWC, 2600 screens are set to bring in a box office revenue of USD 950 million by 2030. With large players like AMC, VOX and Cinépolis announcing their entry into the Kingdom, the demand for products, technology and services this lucrative sector requires is higher than ever.

The 2020 edition of the Saudi Entertainment and Amusement (SEA) expo held from 3-5 February at the Riyadh International Convention & Exhibition Center saw 5000+ industry professionals visit the event across three days, with 125 exhibitors from 23 countries showcasing the latest from global entertainment and leisure markets.

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