Attractions.io, a provider of mobile app technology for visitor experiences, is working with Roarr! Dinosaur Adventure, a 85-acre, family-owned adventure park in Norfolk, UK, to launch an exciting new app deigned to future proof their guest experience.
The new app will create a seamless guest-facing interface that adds value and enhances the experience throughout the visit – starting with a digital wallet with integrated ticketing on arrival, right through to way-finding, messaging, mobile food ordering capabilities and more. Digital ticketing will simplify entry into the park removing the need for guests to print off tickets at home. Way-finding will make it easier for visitors to navigate their way around the site.
In-app messaging will also give Roarr! a mechanism to communicate with their guests’ pre, during and post-visit – highlighting special offers, ticket upgrades and more.
Mobile food ordering will allow visitors to fully plan their day before they arrive at the park by browsing menus on their phones and ordering food at any time, from anywhere on-site, collecting when ready. Because mobile food ordering enables contactless payments, it also means that visitors will be able to pay for their food and beverages without the need to queue at the checkout, handle cash or physically swipe payment cards.
Adam Goymour, park manager at Roarr!, said “We are committed to delivering ongoing guest experience improvements, and as we move to an increasingly digitised future, we see a major opportunity to engage our visitors with a powerful app that will enhance their visit to the park.”
Jacob Thompson, business development at Attractions.io, said: “Roarr! Dinosaur Adventure saw the opportunity that a branded digital experience could provide in helping them enhance the guest experience. It’s a pleasure to be joining them on this journey and I’m excited to see this partnership flourish.
Technology is becoming a more integral part of all attraction brands. By seamlessly integrating digital with the physical experience, the app will provide Roarr! with an ideal vehicle to create an engaging end to end digital journey.”