Rainbow Productions to make debut at SEA Show 2021
As one of the World’s leading manufacturers of costume characters and mascots, Rainbow Productions will be making its debut appearance at the Saudi Entertainment and Amusement (SEA) Show, which is taking place from 7–9 September 2021.
SEA Expo is the first exhibition that Rainbow will be taking part in since the lifting of COVID restrictions and is an exciting opportunity for the UK firm to showcase their new services and increase their market presence in the GCC. Export manager, James Barlow comments: “As we emerge from a world of Zoom calls and virtual exhibitions, we’ve learned that nothing can replace actual face-to-face interaction, so we are thrilled for the return of in-person trade shows. For the first time in over a year we will have the opportunity to reconnect with new and existing clients face-to-face and we can’t wait to showcase our new services.”
During lockdown, the mascot specialist invested in staff training and acquired new innovative methods of rotational moulding and digital manufacturing technology. James explains, “Up until now we have predominantly produced lightweight structured foam heads, but the addition of this technology will now give clients the option of lightweight solid resin heads.”
Along with new fabrics which are also now available to clients, these investments provide Rainbow with a long-term global competitive edge and allows them to remain at the forefront of worldwide costume character manufacture.
Rainbow Productions is already well-established in the Middle East, having had the honour to work with many of the region’s theme parks including Ferrari World, Global Village, IMG World of Adventures and Warner Bros. World Abu Dhabi. Most recently they have created mascots for all sixteen clubs in the Saudi Professional Football League.