QubicaAMF’s HyperBowling scoops IAAPA Brass Ring Award

This year’s IAAPA Attractions Expo saw QubicaAMF’s newest attraction, Hyper Bowling, pick up first place for 2018 Best New Product in the Patron Participation Ride/Attractions category.

The annual awards recognize amusement parks, water parks, zoos, aquariums, museums, family entertainment centres (FECs), and suppliers from around the world for excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products and exhibits.  IAAPA Brass Ring Awards celebrate the achievements of excellence throughout the global attractions industry and are the most prestigious professor honours awarded to companies

“It is truly an honor to be recognized by IAAPA for the Brass Ring Award for Best New Product,” states Emanuele Govoni, CEO of QubicaAMF. “I have never been as excited about a new product as HyperBowling, and this is just the beginning of QubicaAMF’s mission to Make Bowling Amazing.”

At the heart of HyperBowling is an innovative, all new bumper system built for everyone and meant to be used as part of the game. Now every shot counts every time, and any player, no matter their skill level, can play and win.

HyperBowling includes a set of four new bowling games designed around the bumper system. The lights on the bumpers create moving targets that players aim to hit, or avoid. Fully integrated with the BES X Bowler Entertainment System, each game has its own unique set of challenges and levels and includes video-game elements never before seen in bowling such as progressive levels, increasing difficulty, real risk/reward decisions, high score and accomplishments.

“HyperBowling goes above and beyond to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits and ultimately center revenue,” shares Pat Ciniello, chairman of the board of QubicaAMF and owner of seven bowling and entertainment centers in southwest Florida.  “I have HyperBowling installed on my VIP lanes in my HeadPinz facility. As a proprietor, it is exciting to see the reaction from our consumers. I truly believe this is a real game-changer!”

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