Premiere Cinema and Brunswick go bowling

Premiere Cinema Corporation, one of North America’s largest independently owned cinema companies, operating more than 300 screens in six states, has expanded into the bowling business, choosing to partner with Brunswick Bowling.

“PCC researched a few bowling companies and found that Brunswick is the most knowledgeable in upscale bowling,” said Mark Vaughan, PCC facilities director. “They have the most talented design and support staff in today’s market. Their team is right there working with us as a partner, taking the project from conception to completion. They are the one-stop bowling shop.”

Premiere is excited about its new Pell City location, which will feature 12 lanes of bowling, seven luxury recliner auditoriums, a ropes course, a 3,000 sq. ft. gaming arcade, and more.

“This is going to be one of the most state-of-the-art family fun centers, located right here in St. Clair County, that includes not only a bowling center but a full-service restaurant and bar with 12 draft beers, including local craft beers,” said Vaughan. “We’ll have a Starbucks right on site to make Frappuccinos and other hot beverages that everyone loves. For the kids and kids at heart, we have a full-service arcade that includes a ropes course. Our party rooms will be available for birthday parties and corporate events. Premiere is in the business of bringing the fun, and that’s a lot to be excited about!”

Brunswick is supplying the new entertainment centre with its revolutionary Sync scoring and management system, oiled cherry Colorfull lanes, StringPin pinsetters, Lightworx LED lighting, Pinball Wizard® bumper system, ball returns, masking units, and Center Stage Furniture.

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