Omni Arena and Hownd announce partnership
Virtuix, developer of the “Omni Arena” virtual reality esports attraction, and HowndTM, a foot traffic generation platform that helps local businesses attract new and returning customers, have announced a partnership to drive incremental player traffic to Omni Arena operators. Hownd will integrate with Omni Arena’s player database and use the player profiles that Omni Arena generates to promote repeat visits to the operator’s venue.
“70% of Omni Arena players create a player profile, yielding the operator 1,000 to 1,500 email addresses and dates of birth each month,” said Jan Goetgeluk, founder and CEO of Virtuix. “Such incredible user data is only valuable when used for direct marketing that drives players back to the venue. Hownd is an expert at using player profiles for this purpose, and we expect that Omni Arena’s integration with the Hownd platform will increase repeat play even more.”
Omni Arena currently achieves a 30% repeat play rate, among the highest in the industry. Omni Arena players who create profiles will be linked to the Hownd platform and receive curated promotions to bring them back to the venue. Operators will receive a free three-month trial of the Hownd Plus Plan, which includes marketing and promotions based on the players’ date of birth.
“We’ve been using Hownd for over a year now,” said Alpa Panchal, owner of Sky Zone McDonough, an Omni Arena operator and Hownd customer. “We are thrilled that Hownd will integrate with Omni Arena and use our guests’ Omni Arena profiles for promotions and birthday marketing. The high rate of repeat visits by our Omni Arena players is one of our main defences against new competitors in our area.”
“We identified Omni Arena as a premiere virtual reality attraction when it comes to capturing player data and delivering an excellent gaming experience,” said Brandon Willey, founder and CEO of Hownd. “No other VR attraction generates player data and profiles like Omni Arena does. Integrating Hownd with Omni Arena creates a powerful combination that will stimulate players even more to come play again and again.”
Virtuix and Hownd will launch their partnership promotion at IAAPA Expo 2019. Virtuix is a Platinum IAAPA sponsor and will exhibit Omni Arena at booth #2686. Interested operators can sign up for a demo of Omni Arena at IAAPA 2019 here. Hownd is a Gold IAAPA sponsor and is exhibiting at booth #1073.