New VR experience Dreamscape launches in Mall of the Emirates

Leading integrated shopping mall Majid Al Futtaim, in partnership with location-based VR entertainment company Dreamscape Immersive, has announced the opening of Dreamscape’s first location outside of the US, at Mall of the Emirates, Dubai.

Alain Bejjani, CEO of Majid Al Futtaim Holding, commented: “The future of the entertainment industry lies in the hands of those who can enable human interaction through fulfilling, meaningful and memorable experiences. Dreamscape achieves this by blurring the lines between the physical and the virtual, fully immersing its users with other participants who can all influence the experience together.

The Dreamscape experience will feature three original and critically-acclaimed free-roaming and epic immersive adventures. ’Alien Zoo’, ‘Curse of the Lost Pearl: A Magic Projector Adventure’ and ‘The Blu: Deep Rescue’, aim to provide vistiors of all ages with the magic of immersive and full-sensory storytelling.

Walter Parkes, co-founder and chairman at Dreamscape Immersive, said: “At its heart, Dreamscape is about wish fulfillment. By merging the scope and emotional power of cinema with the pure adrenaline of a theme-park ride — all within a totally new VR technology – we have created a way for audiences to enter into and become part of the story for the first time. These are experiences that you cannot replicate anywhere else. We are thrilled to be partnering with Majid Al Futtaim in the MENA region to bring our one-of-a-kind venues to new audiences across the region.”

Majid Al Futtaim continues to focus on a digital and experiential transformation of its business, supported by investments and partnerships that add value to the experiences it offers customers. The launch of Dreamscape Immersive reinforces the company’s ability to merge the physical and digital worlds in order to create enhanced and more valuable experiences for people.

 

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