Nayax brings Bluecode payments to Europe

Nayax, a Finetech company, has announced its newest cashless payment integration – the Bluecode payments solution.

Every Bluecode enabled mobile payment app offers users to pay at unattended machines integrated with Nayax cashless payment devices. This integration allows Nayax customers to reach tens of millions debit account (Girokonto) users in Germany, greatly increasing their revenue potential.

Now when at a Nayax card reader, a consumer can select the Bluecode payment option, scan a QR code with a Bluecode enabled app, and complete the transaction. The Bluecode app, and all other Bluecode enabled apps can be downloaded for Android and iOS and be used on Apple Watch smartwatches.

Says Claus Drennig, Head of Delivery Blue Code International: “We are delighted to add value to Nayax’s payment solutions in the central European region. From now on German and Austrian Bluecode users can make direct transactions from their bank account by paying at a vast number of unattended, automated machines integrated with Nayax’s payment devices. We are looking forward to expand our offering with Nayax in the following months to new markets.”

Nayax CEO Yair Nechmad commented: “Nayax is excited that its cashless payment devices will be the first payment terminals for unattended machines to offer direct banking account payment with the Bluecode payments solution. Adding Bluecode acceptance allows our operators the opportunity to boost their sales and increase revenue, reaching millions more users who are offered the convenience of paying with their preferred payment method at any unattended machine.”

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