Minority Media partners with TEEG to enter Australian FEC market

Minority Media, a creator of turnkey multiplayer VR attractions for location-based entertainment (LBE), has announced a partnership with The Entertainment and Education Group (TEEG), one of the world’s largest Family Entertainment and Edutainment Centre groups, to bring the Transformers: VR Battle Arena to TEEG’s Kingpin bowling locations in Australia.

Transformers: VR Battle Arena enables players to play as Transformer robots. A small footprint VR system partnered with a blockbuster brand, the attraction was launched at IAAPA in 2019 and is set to expand with a new game type, with the aim of attracting new players.

Kingpin locations throughout Australia are new-age entertainment venues with state-of-the-art bowling lanes, laser skirmish arenas, cryptology escape rooms, the latest arcade games, pool tables, bars and restaurants, , as well as the latest in virtual reality gaming.

TEEG installed the Transformers: VR Battle Arena in two premium venues, Kingpin Chermside (in Eastern Australia in Queensland) and Kingpin Canberra (in the southeast in the SE, Australian Capital Territory (ACT) in August.

“At TEEG, we are always looking for new games and new concepts to enhance our guests’ experiences,” noted Ana Giron, TEEG’s purchasing manager. “We chose Transformers: VR Battle Arena because the Transformers franchise is well known worldwide and it is a small footprint attraction that is ideal for our large venues.”

“We couldn’t be happier that TEEG has chosen our Transformers: VR Battle Arena for their locations”, noted Michael Zaidan, VP of business development and global sales for Minority Media. “Kingpin is known for delivering the latest immersive gaming options, which makes them ideal venues for us.”

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