Middle East and North Africa Leisure Attractions Council (MENALAC), the leisure and entertainment industry council representing the Middle East’s dynamic leisure attractions sector, has announced a three-year partnership with dmg events for Saudi Entertainment and Amusement (SEA) expo, in the position of official Knowledge Partner.
The next edition of the Saudi Entertainment and Amusement (SEA) expo will be held from June 1-3, 2021 at the Riyadh International Convention and Exhibition Centre. More than 200 exhibitors from 25 countries are expected to showcase their latest products, services and technologies ensuring all – operators and investors in the MENA region are able to source the best products and services for their projects and venues.
As part of the partnership, MENALAC will host a one-day conference at the SEA expo which will focus on important issues and developments across the MENA leisure entertainment and amusement industry.
Rosa Tahmaseb, secretary general of MENALAC, said: “I am very excited to announce this partnership that will help the region’s leisure, entertainment and amusement operators. The SEA expo will display the latest technologies and innovative products for the leisure industry from which all stakeholders will benefit. Our partnership will help MENALAC members to actively engage with buyers and sellers at the SEA expo and benefit from the phenomenal growth that we expect to see in Saudi Arabia in the next few years.”
Sarkis Kahwajian, event director for SEA expo, added: “This partnership with MENALAC is important because it will bring major players in the leisure industry to Riyadh where we look forward to putting up a successful event and offering great knowledge sharing and networking at the conferences.
“Saudi Arabia’s leisure tourism sector, especially entertainment and amusement, is set for unprecedented expansion as the Kingdom diversifies its economy to allow greater leisure traffic. Massive mixed-use projects that are currently in the design and early construction phases, will change the economic landscape of the country, which is set to take the centre stage in the region’s tourism industry.”