North America’s largest retail and entertainment destination celebrated its 27th birthday at the end of August.
In 2019, Mall of America welcomed over 30 new tenants to the 5.6 million square foot property including The VOID, a critically acclaimed immersive virtual reality experience, Morphe Cosmetics, Wonder’s Ice Cream, SJP by Sarah Jessica Parker and a new two floor H&M Flagship store.
Mall of America continues to adapt to the changing retail landscape and has incorporated a variety of pop-up locations and experiences throughout the property. Throughout the past year, Mall of America opened a variety of limited time retailers and attractions including GH Lab, a partnership with Mall of America, Amazon and Good Housekeeping magazine, Savage X Fenty by Rihanna, Good American and the candy-coated experiential adventure known as Candytopia. To celebrate the holiday season last year, Mall of America announced a new “Skate the Star” experience where guests could ice-skate in a custom-built oval ice rink off the North entrance of the Mall.
“Over 27 years ago, when Mall of America was first announced, we had many naysayers, and yet here we stand – still innovating, still expanding and still delighting guests from all over the world,” said Jill Renslow, Mall of America SVP of marketing and Business Development. “The key to our success is evolving with the dynamic retail and entertainment industry. We don’t shy away from change. We embrace it by continuing to deliver unexpected, industry-leading experiences.”
Mall of America first opened its doors on August 11, 1992 and welcomed 150,000 people that first day. Since then, the Mall has grown from 4.2 million square feet to 5.6 million square feet. The Mall remains the largest retail and entertainment destination in North America with 520 stores, more than 60 different dining options, a 7-acre theme park Nickelodeon Universe, a 1.3-million-gallon aquarium, an Escape Game, two mini golf courses and several other world-class attractions.
Throughout its 27 years, Mall of America has hosted thousands of events including celebrity appearances, autograph signings, concerts and community events. It has been a site for several feature films and television shows. The Mall generates more than $2 billion annually in economic impact for the state of Minnesota and has put Minnesota on the map as a tourist destination attracting more than 40 million guests from all over the world.