Magnetic Cash and Sureway Gaming distribution agreement

According to a recent release, Magnetic Cash products will be distributed in the US market by Sureway Gaming under an agreement reached between the two companies.

Sureway Gaming, an Illinois-based manufacturer and supplier of games for the amusement and gaming industry, has been appointed as a new US distributor for Magnetic Cash products. The agreement between both companies was reached during the pandemic and formalized on 27 October. The deal allows immediate domestic support and sale of all Magnetic Cash products in the United States.

In search of the extension of its network, cashless solutions supplier Magnetic Cash proposed finding a new strategic partner in the US market, and therefore established an alliance with Sureway Gaming to facilitate the sale, support and service of its products more quickly and efficiently for FECs, small operations, outdoor fairs and barcades.

Santiago Perez, Magnetic Cash’s business developer, stated: “We believe that it is the right time to start a new strategic alliance in the US market, and no doubt Sureway Gaming will provide a familiar presence for sales, parts & service. The pandemic has accelerated the need to implement cashless systems, as the use of e-tickets and the incorporation of a self-service kiosk. Magnetic Cash offers an easy-to-use system, with no monthly fee, at an affordable price, and without the need to invest in expensive hardware. That’s the kind of flexibility that US small and midsize operators need to make the important switch to a cashless system.”

“Cashless payments and readers are quickly becoming the ideal way for operators to engage players and encourage repeat game play.” commented Jeff Blair, president of Sureway Gaming. “The Magnetic Cash system and product line offers a robust cashless system that is priced right for operators of all sizes. The extensive history and proven reliability of Magnetic Cash combine to offer a simple to install and operate system for our customers. We are delighted to have reached an agreement with them as a distributor for the US market. The immediate availability of the Magnetic Cash product line allows immediate sales, service, and support of this cashless system.”

Magnetic Cash has also redesigned its line of readers and its self-service kiosk, as well as adding new features to its software, such as the configuration of the games through mobile devices.

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