Magnetic Asia launches new brand Total Ticketing Limited

The team behind leading events organiser Magnetic Asia and ticketing platform Ticketflap is rebranding its ticketing division from Asia Ticketing Limited to launch Total Ticketing Limited – a new brand name designed to represent the business’s expansion into a globally focused full-service event technology solutions company.

Driving Total Ticketing’s strength in the market is its enterprise-grade “Enterprise Ticketing Solution” (ETS). Capable of meeting the needs of demanding clients such as integrated resorts, attractions and theme parks and multi-venue businesses, Total Ticketing’s ETS can scale seamlessly to meet massive spikes in demand and has experienced 100% uptime for its clients regardless of size and complexity of events offered.

Multiple APIs are available for integration with sales partners, admission control systems, CRMs, RFID cashless payments and access control and more. Real time reporting is complemented by an integration with Tableau to provide industry leading data visualization and analysis tools directly within the system.

ETS provides total control of all aspects of ticketing to its clients, from consistent branding across every customer touchpoint, to full ownership and control of data. Complex dynamic pricing and promotional tools can be used to increase sales and revenue and respond to changes in demand in real-time.

The system provides multiple sales channels covering online, box office, contact centre and travel agents. Multiple integration points are offered allowing the client to sell tickets from a single pool of inventory directly through the system as well as through integration with corporate apps, 3rd party ticketing companies and online travel agents, WeChat mini-programs and other systems such as hotel booking platforms.

An ability to meet the demanding language and currency variations in the Asia Pacific region also makes ETS ideal for deployment in any market around the world.

Mike Hill, CEO Magnetic Asia, said: “From our beginnings as technology experts and event promoters, we are very proud to have been able bring all of our skills and experience together to provide a fantastic ticketing experience for staff, customers and stakeholders alike. Whilst we remain proud of our Asian roots and will continue to focus on serving the varied markets in the region, we are extremely excited about this new chapter in our evolution to a truly global offering.”

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