Made Music Studio, the global sonic branding and design agency, has announced the launch of its Experience Design practice, a dedicated practice area focused on the creation and development of music and sound for physical spaces such as themed attractions, transportation, corporate workspaces, retail, hospitality and more.
The new division will continue to lean heavily into Made Music’s proprietary research capabilities and award-winning audio branding and design expertise as they build out new and innovative ways to connect people with spaces through sound and music. Recent projects include designing the sound of the Virgin Hyperloop passenger experience, the sonic experience strategy for The Franklin Institute, the transformation of AT&T’s Discovery District into an immersive public square, the first custom sonic journeys designed to quantifiably improve mood states in workspaces, the branded soundscape of American Express Centurion Lounges, as well as innovative audio design work for global retail and automotive clients. These projects incorporate customised music and sound design to tell a brand story or elicit a mood, transcending language to welcome and delight audiences and visitors of all backgrounds.
“The time is now to build new emotional connections outside the home that are meaningful and memorable for people. We know that music and sound can be that transporter to far-away lands (or just off your couch) creating a sense of wonder and inspiring repeat visits,” said Abigail Bysshe, VP Experiences and Business Development at The Franklin Institute.
Made Music’s Experience Design practice will deliver on their clients’ growing need for new creative solutions to entice employees back into offices, travellers into airports, customers into retail stores or guests into theme parks.
“Twenty years ago, we began our creative journey as a company scoring stories for television. It wasn’t long before we wondered what it would be like to score everything beyond the screen. We became pioneers of Sonic Branding, creating sonic identities and logos for the world’s great entertainment and general market brands. Today, with the official launch of our Experience Design practice, we return to our roots – scoring live long-form stories and entertainment – to deepen and expand on our mission of creating iconic and enduring music and sound. We are all so excited to double-down and continue to explore all the undiscovered and innovative possibilities,” said Joel Beckerman, founder and composer at Made Music Studio.
We know that sound can provide both emotional and functional benefits to enhance the experience of a physical space. Made Music’s research shows an 86% correlation between an individuals’ reaction to sound and their subconscious desire to return to that experience. While many visual or physical experiences are confined to environmental constraints, a shift in music and sound can impact a space’s entire emotional takeaway in an instant.
Made Music Studio also recently announced a partnership with Spatial, the immersive audio software platform, to create and deploy soundscapes for the workplace, retail, and hospitality, merging music and biophilia to quantifiably improve focus and decrease anxiety. They will be activating together this March at SXSW Interactive at the Spatial Holodeck, an immersive audio house sponsored by Spatial as an official partner of the festival.