LAI Games promotes Perell to CPO

LAI Games has promoted Shannon Perell to chief product officer from his previously held position of vice president of product development.

As CPO, Perell is responsible for LAI’s strategic product direction. From concept to launch, he leads the R&D team in product innovation, design, and development.

Perell joined LAI Games in 2010 as a game designer, creating some of the industry’s most iconic games, including Speed of Light, Let’s Bounce, HYPERshoot and HYPERpitch, in 2017, he then led his team to develop Virtual Rabbids: The Big Ride. Additionally, he was instrumental in helping to establish and manage the company’s manufacturing capabilities and building an R&D team in LAI’s Singapore studio. Perell and his team have won five AMOA Innovator Awards for their products. One of his latest accomplishments is bringing the company’s first consumer VR game, Arcade Legend, to life, launching on Meta Quest and Steam later this year.

LAI Games CEO, Mark Easte, said: “With an exceptional track record for success and innovation in game design and development, Mr. Perell’s appointment to CPO reflects a growing depth in the leadership group within LAI Games.”

We look forward to delivering ways to drive our industry forward with exciting new products and entertainment choices.”

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