Keitha McBride joins PIA Products
PIA Products has announced the addition of Keitha Mc Bride to its senior management team. McBride brings more than 25 years of experience, having previously held key positions with Dave & Buster’s, Redemption Plus, and BMI. She will lead the continued expansion of the Entertainment and Amusement division, focusing on developing new product relationships in the Family Entertainment Centre, Crane & Merchandiser, and Theme Park channels.
Keitha commented: “For years, there had been a void in the prize supply side of the industry for higher end products. As a former buyer, I was always surprised at the lack of reliable sources for retail & branded items that could be used as Prizes, Incentives & Awards. For most, the only options available are big box retailers like Wal-Mart and Best Buy, or e commerce outlets like Amazon. Unfortunately, this is neither cost effective or efficient for those in our industry. This underserved niche, yet vital segment of a prize program, which does drive incremental profitable revenue, is finally being addressed by PIA Products. I’m really excited to join this team, and introduce this amazing product line to all my friends and partners in the industry.”