UK based guest experience agency, Katapult, has won a bid to collaborate with Turner’s Cartoon Network and leisure and entertainment group, Future Kid, on a themed attraction in Kuwait, Middle East.
The bid was won following the renewal of Cartoon Network’s licensing contract with Future Kid, and the attraction is set to be launched in 2019 once Katapult design and develop the 3000sqm venue. The fully themed attraction will include a number of new experiences, from dynamic simulators to physical play challenges, brought to life via Cartoon Network’s most popular IPs: Ben 10, Adventure Time, The Amazing World of Gumball, and The Powerpuff Girls.
“Our Cartoon Network themed attraction in Kuwait is set to bring some of the most popular IPs to Kuwait. We are delighted to be working with the Katapult team to deliver this project and we are excited to open our doors to the new attraction in 2019.”
– Mr. Khalid Al-Roumi, deputy CEO of Future Kid
“We are thrilled to be selected to work alongside Cartoon Network and Future Kid to design and develop the attraction. We are fully immersed with the brand, well underway and enjoying seeing how the space will be transformed. As part of our design process we have introduced our VR review platform allowing clients to view live design progress – so they can be anywhere in the world but walk around the attraction as it develops – a new innovative way to showcase our vision.”
– Phil Higgins, Katapult’s innovation director and co-founder
Additionally, Katapult have also been appointed by Merlin Entertainments to collaborate on the concept development, design and production of event kits for Legoland Discovery Centres at their global locations across Europe, USA, Canada, Asia and Australia.
“We are enjoying working with Katapult on the creation roll out of our event kits. It is a challenging but fun brief and I have been impressed with their approach and designs. They really understand the brand, completely get what we are looking to create and are very responsive.”
– Laura Duffy, senior global brand marketing manager, Legoland Discovery Centres
“This is a great partnership and an awesome project to be working on with Merlin & LEGO. The new rollout will go live early 2019 and will feature exciting hands-on brick experiences. We are drawing upon our expertise of working with family entertainment centres to provide experiences that are fun, inclusive, creative, imaginative, humorous and inspirational.”
– Dawn Foote, managing director & co-founder at Katapult