Jora Vision to develop theme park celebrating Pushkin’s fairy tales

Jora Vision has announced that it has been tasked by St Petersburg hotel operator Svetoch with the masterplanning and concept design of a brand new theme park based around A.S. Pushkin’s fairy tales.

Pushkin’s literary poems have entertained and inspired children and adults for over 200 years, with his fairy tales centreing around an imaginary land called “Lukomorye” where wonderful stories take place.

The main feature of the theme park will be an indoor area of around 17,000 sq m, that will be opened year round and consists of three main theme zones. Each of the zones contain experiences and attractions based on the fantasy places that A.S. Pushkin describes in his stories: a city, a harbour and a palace. In addition to this year-round indoor area, the park will also feature a two Ha outdoor area with several attractions and activities spread around another three zones: the Jarmarka (Russian fun fair market), the swan lake and the magical fairy tale forest.

Among the park’s attractions will be highly themed experiences such as an immersive walkthrough experience based on A.S. Pushkin’s life, and two spectacular dark rides.

“We started this project a year ago with a pre-masterplanning study,” explained Floris van Eeden, project architect at Jora Vision. “This early-stage study is an accessible new service that we offer to our clients, in which we provide an attractions selection, creative concepts and basic park planning, combined with a critical analysis of the project’s feasibility. By outlining important starting points of the business plan based on research of the local culture, competition and catchment area, together with calculations of the investment, we carefully balance all ingredients in close collaboration with the client team.”

“We are very proud to pave new ways for theme parks to bring their local stories alive” added Jan Maarten de Raad, CEO at Jora Vision. “We love unique and meaningful stories, and are excited to harness our skills to bring these local stories to life to an audience which is not yet very familiar with the concept of theme parks and immersive attractions.”

‘Lukomorye’ is expected to open its doors to the public in 2023.

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