It’s showtime for SimEx-Iwerks’ The Simpsons 4D

Broadway at the Beach has welcomed The Simpsons in 4D, a hotly anticipated attraction that features authentic recreations of the show’s famous Kwik-E-Mart and iconic Aztec Theater, bringing a slice of Springfield to South Carolina’s most popular tourist destination.

The Aztec Theater is a family-friendly motion experience in a state-of-the-art 4D theatre that showcases a dynamic special effects-filled adventure starring America’s favourite animated family, The Simpsons.

Characters from Springfield, U.S.A. are lined up outside of the Aztec Theater as part of the fun exterior design.  Inside the Aztec Theater lobby, join Homer and Marge on the red carpet, celebrate the career of Troy McClure, and enjoy pre-show clips featuring some of Springfield’s finest, including Itchy and Scratchy.

There’s more to explore at the authentic Kwik-E-Mart next door.  The fully-themed convenience store has been brought to life with select products, including Buzz Cola, Lard Lad Donuts and six show-inspired Squishee flavors.

The Simpsons in 4D was created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinations and Gracie Films. “We are excited to share this immersive, multi-sensory experience featuring the world’s most advanced 4D attraction technology,” says Michael Needham, Founder and CEO, SimEx-Iwerks Entertainment. “The reaction to the opening of the Kwik-E-Mart has been overwhelmingly positive and we see fans from all generations thrilled to be part of The Simpsons story.”

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