Intercard’s Impulse reader to make European debut at IAAPA Expo Europe
Intercard will attend IAAPA Expo Europe, the leisure industry’s largest trade show in Europe, to be held on September 13-15 in London. CEO Scott Sherrod and Alberto Borrero, senior vice-president of international sales, will be on hand for the European debut of Intercard’s first-of-its-kind Impulse hybrid card reader that takes credit cards as well as play cards.
The Impulse reader makes payment even easier for amusement centre customers, especially the increasing number who prefer credit cards to cash. “Operators tell us that credit card use is up substantially at FECs and BECs, and I believe the trend is here to stay. Operators find that credit card users spend more on advance purchases via E-commerce as well as in their centres,” said Scott Sherrod. “The ability to use credit cards right at the reader will revolutionise our industry.”
Intercard customers who have tested the Impulse reader have experienced revenue increases of up to 20% by making it easier for guests to pay and play. Arcade and FEC operators have been asking for this type of reader for years but many manufacturers demurred because of the financial industry’s stringent security standards for credit cards and the complexity of the required software. Now Intercard has made it possible by employing a dedicated team of more than six software engineers who worked on the project for a year.
Visitors to booth #3934 can learn why such trend-setting European FECs as France’s Hall U Need and Spain’s Ozone Bowling rely on Intercard for innovative and dependable payment and management technology that boosts revenues and improves customer service. “Don’t be fooled by copycats,” said Sherrod. “Intercard is the only cashless provider that designs, develops, and manufactures all hardware and software under one roof in the USA and sells it around the world.”
Visitors can also experience Intercard’s contactless e-commerce platform that enables guests to buy game cards in the safety and comfort of their home. They print out a QR code and scan it at the Intercard iTeller in the FEC to receive a game card. There’s no need to interact with centre staff. Operators can increase revenues by selling packages and memberships online and can capture customers’ contact information for future promotions. Intercard’s e-commerce platform is easy to install on a venue’s website and can be customised to fit the operator’s brand.