Intercard Technology chosen for Marcus Theatres arcade upgrade

“Wrapping up the installation at Marcus Cedar Rapids Cinema are (l-r) Todd Farber, president of BFC Enterprises, Rod Hunt, site technician for BFC and Jeff Undler, general manager of the theatre.” (Photo: Intercard)

Intercard, a leader in debit card technology for the attraction and amusement industries, has completed the installation of a debit card system as part of an upgrade to the arcade at Iowa’s Marcus Cedar Rapids Cinema.

“The arcade upgrades are part of the renovation of three Marcus Theatres in the Midwest,” says Jason Mitchell of Intercard’s North America sales group. “Marcus chose Intercard for its reliable cloud-based card system.”

BFC Enterprises, a route operator based in St. Louis, owns the games and Intercard system and Johnathan Wilson of Intercard handled the latest installation. BFC has also upgraded arcades with Intercard systems at Marcus Ronnie’s Cinema in St. Louis and Marcus St. Charles Cinema in St. Charles, Missouri.

Prior to the upgrade the three arcades had coin-operated games. “Intercard provides a system that seamlessly allows guests to purchase credits for game play and accumulate credits for prize redemption,” says Rob Novak, vice president of concessions and F&B for Marcus Theatres. “With this system there is no longer the need for a change machine in the arcade and coin jams are a thing of the past.”

Marcus Theatresis the fourth largest theatre circuit in the United States and currently owns or operates 890 screens at 68 locations.

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