Immotion Group appoint Warehouse of Games as distribution partner
British creator of immersive, out-of-home VR entertainment, Immotion Group, has announced the appointment of Dubai-based Warehouse of Games as its exclusive distribution partner for the Middle East and North African territories (“MENA”).
Warehouse of Games will sell, distribute and maintain the Immotion Group range of VR Cinematic Platforms to its extensive MENA client base. The agreement is in line with the Company’s strategy to become a leading participant in the ‘out of home’ VR experience market. The appointment of a distribution partner provides a low-cost route to establish the Immotion Group brand across this rapidly growing region. The tourism industry in the MENA region is expected to reach over US$365 billion by 2027 (2017: US$224 billion), primarily driven by the leisure and religious tourism sectors. Leisure travel spending is expected to grow by 4.3% pa to US$202.6 billion in 2028*.
As part of the agreement, Warehouse of Games will deal with the on the ground delivery, installation and repairs of Immotion Group’s ‘out of home’ VR experiences, in order to fulfil the recent contract the Company secured with Al Hokair (detailed in the announcements dated 8 November 2018 and 5 February 2019). Al Hokair owns over 90 Family Entertainment Centres across MENA. Immotion Group’s first centre will be installed in Abu Dhabi in March 2019 at the Sparkys Family Entertainment Centre. Warehouse of Games will use its strong local knowledge to identify additional high footfall sites to continue its expansion.
Martin Higginson, CEO of Immotion Group, said: “The partnership with Warehouse of Games will strengthen our position in the Middle East and North Africa. With leisure spending in this region predicted to grow rapidly in the next 10 years, we anticipate significant demand for out of home VR centres in this area. With this agreement now in place, we can scale our efforts in this region at low cost with confidence in the supply and maintenance chain.”
CEO and Founder of Warehouse of Games, Nabil Kassim said, “We are pleased to be the exclusive distributor of Immotion Group exciting VR experiences in the Middle East & North Africa. This collaboration is part of Warehouse of Games’ commitment to expand its global portfolio in the amusement industry.”