IAAPA shares details for EMEA Trade Summit

Global association for the attractions industry IAAPA is set to host its EMEA Trade Summit at Europa-Park in Rust, Germany from 2-4 February, 2021.

The event will feature internationally recognised speakers, behind-the-scenes tours, and industry manufacturers and suppliers, bringing together experts who will share their experience, expertise, research, and insights for attractions professionals.

“We could not be more excited about IAAPA EMEA Trade Summit,” said executive director and vice president, IAAPA EMEA, Jakob Wahl. “This year, our members have faced so many unexpected challenges. It is fitting we are hosting this event at one of our region’s most beloved parks, Europa-Park. The team has been supportive, partnering with us every step of the way, ensuring we will have a safe, educational, and productive event that will help foster relationships and build new connections to fuel the industry’s recovery.”

Summit attendees will expand their thinking through several unique program formats. Interview-style sessions, keynote presentations, an interactive workshop, and IAAPA EDUSessions will provide a variety of opportunities to learn, share and grow. Critical topics facing the industry will be covered including: business strategy and disruption; creating growth out of a downturn; corporate social responsibility; new trends in retail; leadership; hiring generation Z; reinventing, upgrading and renovating parks, and the guest experience.

The list of international speakers can be viewed at www.iaapa.org/iaapa-emea-trade-summit

Throughout IAAPA EMEA Trade Summit, attendees can also meet with more than 80 manufacturers and suppliers who will share information about their products and services for the future of the global attractions industry. In addition, attendees can take part in exclusive behind-the-scenes tours that include Rulantica, the new Water World at Europa-Park, Europa-Park’s reimagined attraction, “Pirates of Batavia”, the park’s hotels and virtual reality attractions.

“The health and safety of our Summit attendees and exhibitors remains our top priority,” shared Wahl. “Our team is working closely with Europa-Park to ensure we produce a safe and successful event. We are closely monitoring travel restrictions and following the latest guidance for group gatherings and meetings from Baden-Württemberg, the local German federal state. We will also follow the IAAPA Reopening Guidance as we prepare for the event and just as our members do, we will adjust our plans if needed.”

“We appreciate the unique circumstances our members are dealing with throughout the region and we encourage them to look ahead and plan to be a part of this event,” Wahl continued, “IAAPA EMEA is committed to bringing the industry together again we hope members will register by Sunday, 3 January so we can finalize plans for this exciting new event.”

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