IAAPA shares COVID-19 consumer research updates
IAAPA director of industry research, Melissa Teates, has shared some some updates on recent research into public attitudes towards COVID-19 on virtual workplace group COVID-19 Exchange Group.
1. YouGov polls shows most people are still very much afraid of catching Covid-19. The least worried are the Finnish, but 25% of the publication still has fears. The most concerned are South-East Asian countries (Malaysia, Vietnam, Indonesia). Starting to see the affect in Latin Am: Brazil was added and 80% of their population is scared and Mexico went from 29% to 50% as the fear has grown. The live version of the chart is here as long with charts on other fears: https://today.yougov.com/topics/international/articles-reports/2020/03/17/fear-catching-covid-19. Globally most are not ready for gatherings. The purple part of the bar in the second Chart represents the percentage avoiding large gatherings.
2. Ipsos published research showing that more people believe COVID-19 can live up to three days on surfaces over all other theories presented with a majority of respondents saying this is true in 11 of the countries. People in Canada and the United Kingdom (69%), Australia (66%), Spain and Brazil (61%) are most likely to believe this, while those in China (32%), India (26%), Germany and South Korea (25%) and Italy (24%) are most likely to say it’s false. Meaning that attractions needs to make sure consumers know surfaces are being cleaned. More data here on myths: https://www.ipsos.com/en/theories-about-how-covid-19-spreads-varies-emerging-markets-more-likely-believe-myths
3. U.S. travel to/from EU may be banned with resurgence in U.S.: https://www.euronews.com/2020/06/24/us-russia-brazil-on-draft-list-of-countries-banned-from-travelling-to-bloc-from-1-july-eu. Also, concerns about resurgence in Europe from WHO as cases Plateau (see Picture three). Source: https://www.euro.who.int/en/health-topics/health-emergencies/coronavirus-covid-19/weekly-surveillance-report