Global play and entertainment company Hasbro, Inc. Has completed its previously announced acquisition of Entertainment One (eOne), owner of the Peppa Pig IP.
Hasbro commented that the deal offers the opportunity to add beloved global brands and expand storytelling through immersive entertainment experiences.
“We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” said Brian Goldner, Hasbro chairman and chief executive officer. “Our businesses are highly complementary with substantial synergies and a great cultural fit. The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth. We are pleased to welcome the incredibly talented eOne team to our Company.”
Darren Throop, president and chief executive officer of eOne, will report to Goldner. In addition, eOne’s Olivier Dumont, president of family & brands; Steve Bertram, president of film & television and Chris Taylor, global president of music will also be joining Hasbro, reporting to Throop.
The all-cash transaction has been valued at approximately £2.9 billion (or US$3.8 billion, converted December 30, 2019) based on the consideration of £5.60 per common share of eOne.