Gravity Active announces a new immersive attraction site in London
Gravity Active Entertainment has announced its latest venture in the heart of London – Gravity Southside Wandsworth. Set over three floors and covering 100,000 sq ft, visitors to Gravity Southside can expect a multi-level high tech electric go-kart racetrack, a 14-lane bowling alley with augmented reality and Urban Street Golf, an adventure golf experience set upon the backdrop of iconic New York sights.
Further immersive attractions include a digital darts zone, AR Shuffleboard, an e-sports gaming arena and the Funbox Arcade, as well as three bars.
Founder Michael Harrison said: “This project takes active entertainment to the next level with loads of immersive experiences and UK firsts. By day it’s the perfect half-day experience for the family or a great place to host a party. By night we will dim the lights, speed up the E-karts, ramp up the music with live performances and let the adults take over. A perfect place to meet friends or host a corporate event.”
Gravity and partner Landsec have put £6 million into the venue – a pilot space that will hopefully come to shape other Gravity openings in London in coming years. Gravity Entertainment was founded in 2014 by Simon Whicker, Harvey Jenkinson and Michael Harrison. In seven years, the brand has built over 400,000 square ft of entertainment in venues across the UK.