Grandi Giochi becomes Toon Stuio’s master toy licensee

Grandi Giochi, a wholesaler and distributor of children’s toys, has acquired the Toon Studio’s master toy rights for Europe. Grandi will develop and expand the Toon Studio Princess doll and accessories line. The line will feature Cinderella, Snow White, Sleeping Beauty, Rapunzel, Belle and the Little Mermaid.

“We are very excited to Partner with Grandi Giochi,” said Billy Phillips, president of Toon Studio, which controls one of the largest Fairy Tale children’s book collections and 78 RPM record album archives. “their product quality, distribution capabilities, and TV marketing plan is what sets them apart.”

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