French deal for Innovative Technology

German partner will extend agreement to France

Cash handling equipment specialistInnovative Technology has a new partner in France.

The firm has struck up an agreement for the territory with Budelmann Elektronik, which is based in Germany and specialises in electronics and embedded systems, software solutions and consultation services.

Budelmann was founded in May 2010 by eponymous owner, Christoph Budelmann and in 2012 Jeannine Budelmann joined the management team.

Commenting on the partnership, Thorsten Labusch VP of sales and business development RKB at Innovative Technology said: “We have had a long-standing relationship with Budelmann for several years. In the past they have developed a couple of components for our products, so they understand our product range well. Although a German company, both Jeannine and Christoph have strong relationships in France within the electronics industry, so we are keen to draw on this experience and work with Budelmann to expand our presence in the French marketplace. We have strengthened their knowledge of our products with extensive training at our German office. Budelmann are fully equipped with the information they need to market, sell products and provide support on our behalf and French speaking employees will provide first level support to customers across the region”.

Jeannine Budelmann, managing director, Budelmann Elektronik added: ‘We have been working with Innovative Technology and integrating ITL products since 2010 and so we have developed a strong relationship with them. We have been closely following and supporting the company’s growing success and are very excited to become one of their official trading partners. ITL’s advanced technical features, product range and the constant evolvement of the product line is very impressive. We understand customers’ requirements and know that ITL’s cash handling equipment range offers affordable, reliable validation equipment and we look forward to helping grow their business in France. We have recently updated our website, so customers can now access information on ITL products in French: We look forward to working together for years to come.”

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