Experiential tourist attraction to launch in Hong Kong

The Hong Kong Tourism Board has teamed up with “FriendsWithYou,” a pop-art duo of Samuel Borkson and Arturo Sandoval III, to bring the latter’s gigantic art installation and signature pop-art characters to the Art Park in the West Kowloon Cultural District beginning 23 September.

The “West Kowloon” neighbourhood program highlights the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan, along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the end of the year and next year, respectively.

The communities of Yau Ma Tei and Jordan are home to many historical architecture sites, time-tested stores and traditional craftsmanship. The campaign will draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood while international borders are not fully opened.

HKTB executive director Mr. Dane Cheng said: “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood. We hope Hong Kong people will then share their experiences with friends and relatives outside of Hong Kong. Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalise on the opportunities if we are well prepared in advance. We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors.

The routes offer recommendations for more than 50 points of interest, shops, and restaurants, and are available as an interactive e-map on the West Kowloon neighbourhood campaign page of the HKTB website. Special offers have been arranged with shops and restaurants in the neighbourhood for people who take part in the walks to encourage spending.

A variety of areas will be decorated as part of the promotion. The footbridge and subway between the WKCD and Jordan will be transformed into an “Arts Corridor.” Thematic buntings with a program webpage QR code will be displayed around the Yau Ma Tei and Jordan MTR stations and on lampposts along Museum Drive. Virtual visitors can also enjoy promotional films featuring well-known personalities from the neighbourhood, who guide viewers along the streets and sidewalks and give their first-hand perspectives to viewers worldwide who are currently unable to visit in person.

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