Experience Co acquires Trees Adventure, Australia
Australian adventure tourism company Experience Co has announced that it will acquire Trees Adventure, Australia’s foremost operator of treetop and zipline aerial adventures.
Currently operating in 14 locations across five states under the Trees Adventure, Tree Tops, Next Level and Hollybank Wilderness Adventures brands, the business also has an additional two adventure parks scheduled to open in the next 12 months.
The company has stated that is it looking forward to expanding into a previously untapped domestic leisure market, placing itself in a strong business position as residents in NSW and VIC begin to emerge from lockdown.
CEO, John O’Sullivan commented: “This acquisition forms part of our ongoing strategic growth plan and builds on our strong business base providing us with new access to an intrastate leisure and recreation market less impacted by state and international border closures. This gives us near-term tailwinds as well as positioning our portfolio strongly for long-term growth.”
The purchase also adds diversity to the company’s existing customer base as the treetop rope courses, netparks, ziplining and canopy tours are frequently enjoyed by families and school groups.
“Trees Adventures’ younger audience are the skydivers of tomorrow. We want to capture their interest in adventure experiences from an early age and introduce them to the other opportunities that Experience Co can offer,” continued O’ Sullivan.
Trees Adventure will form the cornerstone of a new “Family Adventure” division at Experience Co which will sit alongside the company’s Great Barrier Reef division which offers tours in Far North Queensland; the Skydiving division which has 17 drop zones throughout Australia and its Premium Adventure division incorporating the Wild Bush Luxury brand which offers a range of walking, accommodation and wilderness camp experiences across the Northern Territory, South Australia and Tasmania.
The transaction, which will complete at the end of October, will see the Trees Adventure co-founders Nicolas Dansin and Marc Flaster and their current management team remain with the company under Experience Co’s ownership.