Leading Swedish esports platform Challengermode has announced that it will be launching into the North American market. With a focus on building out existing and new partnerships, driving customer acquisition and expanding its international team, this move will help deliver against its mission to make esports accessible to everyone.
CEO at Challengermode Robel Efrem said: “Thanks to our established industry partners we are well positioned to bring grassroots esports the focus it deserves, giving players an all important place to compete and level up their skills – while simultaneously acting as a gateway for other stakeholders to participate in the esports economy. Beyond creating a space for players and organizers, our presence in the US is also targeting further integration with game developers looking to build out the esports aspects of their games, allowing new esports titles to hit the ground running.”
Philip Hubner, chief business development officer at Challengermode. added: “North America is home to over 57 million esports viewers but, despite the scene’s exponential growth in the last decade, the vast majority of this audience has never had a chance to participate in esports in any capacity… Challengermode is looking to turn the current industry model on its head – creating value for all esports stakeholders from the bottom up as well as the top down. Game Developers to us are a key part of what will drive this change, and so we’re excited to work more closely with developers across the Americas – and around the world.”
The Challengermode platform serves as an esports ecosystem for key actors, including game developers, tournament organisers, content creators and brands. It provides a place where millions of esports fans and casual gamers can compete at any level of skill. For organisers it offers an automated and scalable tournament and league infrastructure, and flexible monetisation tools.