Embed introduces new mobile wallet at SEA 2020

Embed, a leader in cashless business management systems for the amusement, entertainment and leisure industries, will introduce its recent breakthrough development, the Mobile Wallet, at the Saudi Entertainment and Amusement Expo 2020.

The Mobile Wallet is a virtual game card that can be added to the Apple Wallet (on the IOS platform) and Google Pay (on the Android platform) and used to seamlessly play games. It has the exact same functionality as the game card, but sits in the guest’s mobile wallet, enabling guests to tap and reload without leaving the game, while operators drive return visits and get to know customer behaviour, usage and spend habits.

“We’re very excited to be the first and only FEC cashless business solution to offer the Mobile Wallet. And are excited to be able to showcase this breakthrough to the attendees at the SEA 2020 show. It enables any business currently using the Embed TOOLKIT system (Kiosk, game cards, smartTOUCH readers and range of business solutions) to simply add the Mobile Wallet (Mobile Portal) module to their existing business solution and offering it to their customers,” said Renee Welsh, CEO, Solutions Group.

This has been this year’s top-secret development project. First, Embed worked with an FEC giant on the Mobile Wallet with their internal and external development teams, as well as Google and Apple to gain compliance approval for Embed’s smartTOUCH readers.

“This significant breakthrough is a result of a collaborative effort with our partners and customers (the Operators, Apple and Google). We listen and work very closely with our clients, drawing inspiration from other industries, monitoring technological advancement and closely research consumer behaviour to deliver this end-result, and ultimately enabling business owners to increase profitability,” said Andy Welsh, CTO, Embed.

The Embed team will be demoing the Mobile Wallet at Booth #1D11 at the SEA Show from February 3 – 5 in Riyadh, KSA.

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