Embed celebrates return to SEA 2021

Embed, a leader in cashless business management systems and solutions for the amusement, entertainment, and leisure industries, will be participating in the upcoming Saudi Entertainment & Amusement (SEA) Show 2021 in Riyadh.

Embed is returning not just as an exhibitor but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for businesses in the industry as they emerge from the shadows of the pandemic.

“KSA is a major market for us and at the heart of our MENA strategy. Saudi Arabia is both the cultural and economic powerhouse of the region and we give it our unlimited attention. There are many mega entertainment projects underway, and what makes this exciting is that they are part of the country future diversification in his Highness’s Saudi Vision 2030. Embed will be part of this wonderful journey, delivering various transformative initiatives to support the industry and also empower, enable, and ease the business of fun for our customers,” said Embed CEO Renee Welsh.

Visitors to the booth can can expect to see Mobile Wallet, a cashless virtual game card and RFID media wearables.

Embed client Clint Novak, general manager of Fun Land of Fredericksburg, said: “One of the most valuable features Fun Land takes advantage of is the RFID wristbands from Embed. The wristbands set us apart from the pack because no one is utilizing this technology like Fun Land. After we got the system up and running, we saw a huge uptick in people coming to the park and their ability to use the system.”


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