Revenue management system provider Embed says its first year working with Brighton Pier has been a great success. Brighton is one of the UK’s most popular visitor destinations, enjoying over 10 million visitors per year making it the top tourist attraction on England’s South Coast. The pier was originally constructed in 1899, undergoing many changes over the years; it is now regarded as a historical attraction that offers state-of-the-art entertainment to its guests.
Embed provides solutions for Brighton Pier’s outdoor games, rides and attractions, which includes their Point of Sales solution and robust outdoor-rated Embed Access Control scanners to manage visitor access and usage throughout the pier.
“The Embed system has provided a far greater insight into rides usage and rider behavior and gives invaluable data for the operation of the rides offering,” said David Rochford of Brighton Pier.
“Brighton Pier is a very popular UK destination which is filled with rides and attractions to suit the whole family. Embed is proud to provide our solution to Brighton Pier, and work alongside such a passionate team,” affirmed Embed’s Mirry Glavan, Managing Director of Europe, Middle East & Africa.
For more information about Brighton Pier, visit www.brightonpier.co.uk.