Embed appoints Kash Ahmad as chief management consultant for Americas

Embed, a leader in cashless business management systems and solutions for the amusement, entertainment and leisure industries, has appointed Kash Ahmad as chief management consultant, North & South America.

Kash Ahmad has a 25-year professional track record in the family entertainment technology and operations space, culminating in his recent leadership role as executive director at Cineplex Entertainment. Kash was deeply involved in developing the Playdium and The Rec Room concepts from inception to operation. He worked closely with Embed on the technology solution that powers these facilities to create an exceptional customer journey, and operating efficiency to drive greater profit.

We’ll be introducing a number of exciting innovations that are designed to deliver a superior guest experience that will disrupt our industry,” said Renee Welsh, CEO, Solutions Group. “We are completely focused on providing tailored solutions to help Operators drive more profit for their business by increasing their revenue, reducing their costs and achieving their business goals… We are thrilled to welcome Kash to the Embed family! With his deep industry knowledge and proven track record, we are excited that he will further elevate the NASA organization, function and business,” said Renee Welsh, CEO, Solutions Group.

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