Creative Works has installed a new open air laser tag concept for Urban Air Adventure Park in Knoxville, Tennessee, US, as part of a continued relationship between the attractions provider and the popular trampoline park franchise.
The project was the most recent of a number of collaborations between Creative Works and Urban Air in the last year. In addition to laser tag, the facility has a wide variety of attractions, including a trampoline area, wipeout, warrior course, pro zone trampolines, battle beams, ropes course, sky rider, and a tubes course for smaller children.
The concept introduces unique benefits by breaking open the traditional “closed box” arena design. The themed attraction features half walls at the entrance of the arena, creating an open and engaging layout. This design draws attention to the laser tag arena and allows other guests in the facility to watch the gameplay from the outside. The open layout also brings over new players who otherwise might not have played. It creates urgency for guests once they see others having fun playing the attraction. Additionally, the design opens up the experience to spectators. For example, parents can watch over their children while they enjoy a game of laser tag.
“It’s been a phenomenal partnership working with Urban Air – both the Corporate Office and the Franchisees. The end results of our projects directly stem from the fact that we are all so in-sync about creating a stellar guest experience, and focusing on differentiation,” commented Creative Works’ VP of Sales, Russ Van Natta.