Cirque du Soleil Entertainment Group add FECs to its creative portfolio
The Cirque du Soleil Entertainment Group has developed a concept of indoor family entertainment experiences designed especially for retail locations. The recreational centres will offer a brand new immersive, creative and participative family experience, where people can challenge their imagination, get active, explore newfound circus skills, and take a bow on the virtual Cirque du Soleil stage.
“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive. “to peek behind the curtain and imagine themselves stepping into our artists’ shoes. With CREACTIVE, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”
The new indoor centres will be installed in immersive spaces covering approximately 2200 metres-squared, and follow on from the success of Club Med Creactive, currently offered at Club Med locations in Punta Cana, Dominican Republic and Opio, France.
Creactive will offer a range of acrobatic, artistic and other Cirque du Soleil-inspired recreational activities, such as bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.
The first indoor Creactive family entertainment centre is planned to open in the Greater Toronto Area in September 2019. Cirque du Soleil Entertainment Group is currently in discussions with Ivanhoé Cambridge for additional locations in Canada, as well as with other partners for international markets.