Entertainment market leader Butlin’s has announced the signing of a three-year agreement between Butlin’s Resorts and Global Play and Entertainment company, Hasbro, which will see the ongoing presence of Hasbro’s characters and brands across the three Butlin’s resorts.
The three-year deal will run from 2021-2023 and provide the Bognor Regis, Skegness and Minehead resorts with year-round access to several of Hasbro’s brands from its rich brand portfolio, including popular entertainment characters such as Peppa Pig and the super heroes from PJ Masks, Nerf and Play-Doh.
Over the years, Butlin’s has built a reputation of offering families the best entertainment through carefully curated live shows. This continued partnership reinforces Butlin’s position as market leaders, excelling in attracting families and mesmerising children with their favourite characters. Entertainment and escapism are at the heart of Butlin’s core values.
“We are delighted to secure this partnership once again with Hasbro and to continue working together to strengthen and champion our entertainment,” said Butlin’s entertainment director Mike Godolphin. “These characters and brands are integral to the family entertainment we provide at Butlin’s and allow families to spend quality time together during their stay, which will be much appreciated following the challenges we have all endured in the past year.”
“We are very excited about continuing our relationship with Butlin’s and to deliver great family entertainment to their guests, utilising our beloved brands and characters. We believe that our brands, coupled with Butlin’s experience, will create once in a lifetime moments for all families visiting their resorts,” said Hannah Sweeney, senior manager, location based entertainment at Hasbro.