Brunswick Bowling introduces updated Sync Prima software

Brunswick Bowling Products has announced the launch of the latest release of comprehensive centre operating software Sync Prima.

In addition to a variety of new and enhanced features that will drive revenue and streamline operations, Sync Prima is now available with Crown Advantage, the industry’s first all-inclusive centre operating subscription. Crown Advantage delivers cutting-edge Sync software updates, a robust cloud-based automated marketing platform, OpenLane mobile app, and Brunswick technical support—all in a single, easy-to-manage subscription.

“The need for safe social interaction and responsible operations continues to accelerate the adoption of mobile technology and other self-serve options,” said Scott Meier, Brunswick global product manager, scoring and cloud. “Sync is ahead of the curve with existing features like the OpenLane app, and new features like OrderNow and online ordering.”

Brandon Meigs, Brunswick senior director of product management and marketing, added: “We introduced Crown Advantage as part of Sync One, Brunswick’s revolutionary all-in-one scoring and management solution that includes hardware and enhanced warranty in addition to all the benefits of Crown Advantage Platinum for less than $99 per lane. We developed Sync One as a means of eliminating the barriers that often prevent centres from updating their scoring and management systems because we want every centre to benefit from the transformational tools of Sync,”

We knew we wanted to provide our existing Sync centres, as well as all future customers, access to the Crown Advantage benefits, and the COVID-19 pandemic accelerated our plans.”
Crown Advantage’s increased Brunswick Cloud capacity and access help centres improve their marketing efforts by simplifying the campaign development process and allowing more communications to a greater number of guests. This enhancement lets centre`s run more campaigns, add more members, and upload more design assets.

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