BoldMove to show dark ride portfolio at IAAPA Expo

BoldMove Nation is set to demonstrate its design services and product portfolio live at IAAPA Expo in Barcelona next week.

Booth partners include Polymorph for media production & VR, Chauvet Professional who is installing all show lighting on the booth, Mediatoon Licensing for the Marsupilami IP, and AdventureLAB as expert in Integrated Storytelling. Author Klaus Sommer Paulsen will present his new book in Meet & Greet sessions every afternoon between 2.45pm and 3.45pm on the booth.

“With our Smash & Reload family we bring the dark ride back to its very essence: a fun visitor experience, uncompromised and unconditional,” said Benoit Cornet, CEO of BoldMove Nation. “Smash & Reload is smart in technology and in gameplay, it can stand alone as an eye catching ride and can also be integrated in a themed area. The fancy light and impressive sound technology will draw the attention from outside spectators, feeling the vibes and thrills from a distance. We are pleased to work closely with two key expert partners, Triotech for show control and ride system, and Polymorph for media production and gameplay. Both will also be supporting us at IAAPA Expo.”

On the booth, BoldMove will show the ride dynamics in a miniature 3D-version and also demonstrate the latest design and development of its proprietary TooMush IP.

Other products on show include Houba City and Houba World, two indoor park solutions offering a mix of activational attractions for an immersive experience amongst the cutest Marsupilami friends. The concept plan is designed at 1500 sq m and comprises 12 media-based attractions, but is fully scalable to fit smaller or larger spaces. Furthermore, the mix of attractions can be adjusted to each location and audience. The new and innovative pop-up format features a distributed approach, allowing shopping malls or other venues to spread attractions over different available or empty spaces. After a certain period, attractions can be replaced or easily moved to other locations, similar to a traveling interactive Expo. Partner Mediatoon Licensing will also be on the booth, alongside a little ‘Marsu Shop’ with merchandising samples.

AR Hybrid Quest is defined as a “phygital” attraction, being a mix of activities which take place in ‘Physical’ spaces (park, shopping mall or any other venue) and ‘Digital’ actions on the internet, social networks or websites. This mixed reality game takes place in a dedicated or themed area, which is entered via a virtual gate at a physical location and finishes in a themed treasure room. Inbetween, guests are guided to different physical places (‘stations’) with virtual assignments.

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